Website review: Made in Water

20 Oct 2010

Well we always say we like to make websites for 'different' products and companies... so we've spent to last month creating this ecommerce site for Made in Water birthpools!

The design is clean and crisp, with lots of white space and tranquil colours (baby blues and pinks to appeal to the target audience of Mothers). This clean, almost clinical approach is designed to make Mothers feel secure and trusting of the product, to subconsciously invoke the idea of a hospital.

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